Resume

Jordan Burchette is an editorially ambidextrous leader with proven success shaping message strategy and storytelling for global brands including CNN, Amazon, ESPN and Rolling Stone. He's expert in managing end-to-end editorial operations, combining journalistic rigor and agency creativity with data-derived SEO/GEO strategies to drive user acquisition, engagement and conversion, emphasizing four key competencies:

 

Strategy. Audience analysis, workflow design, creative direction and search/A.I. optimization

Craft. Employing wit, prose and economy to elevate content quality and clarity

Collaboration. Fostering ideation, tailoring content to cross-functional objectives

Mentorship. Providing hands-on guidance of junior and senior staff

 

Beats include:

Media   •    Health   •   Entertainment   •   News   •   Sports   •   Travel   •   Lifestyle 

EXPERIENCE

 

Writing/Editing/Producing

Freelance                                                                                                                                       Mar 2010 – Present

Providing high-profile copy, content strategy, and scripting services to Fortune 500 companies, media brands, and consumer packaged goods manufacturers.

 

Global content & audience growth 

  • Viral Performance: Led global CNN content series that averaged 1,000,000 pageviews per installment. 

  • Media Publishing: Wrote for influential brands like Rolling Stone, Popular Science, GQ and LA Magazine. 

  • High-Level Messaging: Crafting investor comms and B2B copy for clients such as Amazon and Vanguard.

 

Production & executive communications 

  • Clio Awards: Scripted the premier advertising awards ceremony for more than a decade, writing monologue and run-of-show copy for hosts including Alec Baldwin, Joan Rivers, Lewis Black and Nick Offerman. 
  • Live Event Presentation: Hosted and scripted live annual webcasts from the Consumer Electronics Show (CES) in Las Vegas for client Panasonic. 
  • Broadcast/Sports Media: Executed editorial and production roles for major networks including ESPN, CBS Sports Network and Fox Sports. 

 

Entertainment Weekly, Los Angeles

Contract News Editor                                                                                                               Mar 2026 – Present

  • Breaking News Expediency: Top-edit continuous stream of real-time movie, television and celebrity coverage, ensuring scrupulous accuracy, grammar, quality and style.

  • Editorial Surveillance and Judgment: Monitor real-time metrics and real-world developments to pivot coverage and compete on trending topics.

  • Content Optimization (SEO): Implement live search strategies, including keyword integration and meta-tagging, to maximize performance in Google News and SERPs.

  • Strategy & Ideation: Pitch original angles on trending stories, moving beyond basic reporting to provide unique insights and differentiation from competitors

 

The Beachbody Company, Los Angeles

Editorial Director                                                                                                                    Jan 2017 – May 2025

  • Strategic Leadership & Change Management: Successfully directed editorial strategy and operations for three brands within health company through multiple acquisitions and restructures.

  • Executional Oversight: Managed workflows for high-volume editorial team, supervising internal staff and contributor network to produce 1000s of researched articles, newsletters, and UX assets.

  • AI & Revenue Growth: Devised SEO/LLMO processes that drove user acquisition and conversion, publishing content credited with generating approximately $500,000 in annual revenue.

  • Cross-Functional Collaboration: Partnered with Legal, Product, and Marketing teams on campaign content, ensuring scientific claims met federal regulatory requirements while retaining brand voice.

 

TheWrap News, Los Angeles

News Editor, On-Camera Host                                                                                           Dec 2014 – Jan 2017

  • High-Velocity Execution: Managed rapid-response newsroom, achieving discovery-to-publication turnaround for breaking industry news of under three minutes.

  • Audience Growth & Engagement: Leveraged real-time analytics to guide editorial coverage, delivering breaking-news alerts that drove immediate engagement across 50K+ subscriber base.

  • Multimedia Production: Served as on-camera talent and producer for daily news segments and satire videos, while simultaneously managing the assignment and line-editing of news and enterprise features.

  • Visual Asset Creation: Designed original infographics and artwork to complement reporting, enhancing readability and shareability of entertainment trade news.

 

RYOT News, Los Angeles

Managing Editor                                                                                                                       Jul 2013 – Jan 2014

  • Strategic Leadership: Partnered with founders and editor-in-chief to establish core editorial strategy for non-profit website that paired news reporting with reader action.

  • Audience Growth & UX: Drove 40% increase in returning visits by implementing performance-informed story selection and improvements to interface.

  • Resource Management: Directed diverse editorial operation, managing both in-house team and international volunteer contributor network, compassing shoestring budgets among other constraints.

  • Operational Stewardship: Mentored junior writers, led daily brainstorms, and oversaw content planning and editing of news and features.

 

Men’s Fitness, New York

Digital Editorial Director                                                                                                      Sep 2011 – Mar 2012

  • Digital Relaunch: Directed site overhaul, including content strategy, sitemap, taxonomy & art direction.

  • Traffic & Social Growth: Drove 20%+ lift via strategic social media initiatives and partnerships.

  • Social Media Gains: Doubled overall following with aggressive content update and engagement plans.

  • Operational Oversight: Managed day-to-day publishing, overseeing calendar, staff and contributors. Budgetary Efficiency: Maximized spend by establishing systems for most cost-effective asset acquisition.

 

CNN, Hong Kong

Project Deputy Editor                                                                                                           Aug 2009 – Jan 2010

  • Global Team Leadership: Directed a distributed editorial team across six Asian cities, supervising the launch and daily operations of new travel-focused digital destination.

  • Brand Strategy & Launch: Refined editorial voice and style guide in collaboration with editor-in-chief, ensuring consistent brand identity and high standards across all content outputs.

  • Digital Optimization: Implemented SEO best practices and innovative content design frameworks (infographics, dynamic layouts) to drive organic traffic and increase social media visibility.

 

ADDITIONAL EXPERIENCE

 

Mercor Intelligence | AI Contractor
Dennis Publishing | Executive Editor
Phoenix Media Group | Copywriter
Thrillist | Senior Web Producer
CBS Sports Network (formerly CSTV) | On-Camera Talent
ABC Sports (ESPN) | Associate Producer
Grey Advertising | Account Executive

 

 

EDUCATION

 

Florida State University, Tallahassee

Communications (B.S.)

 

 

SKILLS

 

 SEO     Storytelling     Research     Strategy     Copywriting     Copy editing     Prose     Presentation     Journalism    HTML     Adobe  Photoshop     Google Analytics     Amplitude     Drupal     WordPress     Conductor     G Suite     MS Office     PC     Mac 

 

 

MEMBER

 

  • Football Writers Association of America
  • SAG/AFTRA