Resume

Jordan Burchette is a maximum-effort content writer, manager and strategist with experience in digital, print and television. He has worked with a number of high-profile media brands across a multitude of verticals and audiences, placing emphases on four key areas:

 

• Strategy: Content direction, voice, tone, language and SEO/LLMO integration
• Stewardship: Hands-on guidance of junior and senior producers
• Sales/Marketing Collaboration: Tailoring edit programs to client/sponsor objectives
• Efficiency: Creatively sourcing cost-effective contributors and assets

 

Beats include:

Sports   •   Media   •   Health/fitness   •   Entertainment   •   News   •   Travel

EXPERIENCE

 

BODi, Los Angeles

Editorial Director                                                                                                                          Jan 2017–Present

 

• Create and implement content strategy for three brands within health and fitness company through multiple startups and acquisitions

• Plan, write and edit 1000s of articles, managing editorial staff and contributor network

• Produce SEO/LLMO, branded and CRM content to promote acquisition, conversion, and retention

• Navigate federal regulatory requirements, reconciling science with needs of brand and audience

• Revenues attributed to editorial content total approx. $500k per year

Writing/Editing/Producing

Freelance                                                                                                                                         Mar 2010–Present

 

Editorial clients: Rolling Stone, ESPN, CNN, Popular Science, Los Angeles Magazine, Thrillist, Men’s Journal, Woman's Day, Activision, Premiere, British Airways, Parade publications, Turner Networks.

 

Ad/marketing clients: Nissan, Vanguard, Unilever, Hasbro, Topps, Fox Sports, Bayer, Panasonic, Jack Daniels, Comedy Central, R.J. Reynolds.

 

Highlights

• Scripted 2011-22 Clio Awards shows for Joan Rivers, Alec Baldwin, Whoopi Goldberg, Lewis Black and others

• Scripted and hosted live webcasts from the Consumer Electronics Show

• Delivered industry address at South By Southwest Interactive Festival

• Led global CNN content package with installments averaging 1M pageviews each

 

TheWrap News, Los Angeles

News Editor                                                                                                                                Dec 2014–Jan 2017

 

• Assigned, edited and wrote breaking news and pop culture enterprise features

• Scripted and hosted daily news and interview videos

• Monitored and analyzed trends for edit coverage, blasting breaking news alerts to 50k-member database

• Designed original artwork and graphics in Photoshop

 

RYOT News, Los Angeles

Managing Editor                                                                                                                          Jul 2013–Jan 2014

 

• Wrote, planned and edited breaking news and features for nonprofit news site

• Managed edit team and ad hoc international contributor network

• Established editorial strategy with founders and Editor-in-Chief

• Saw returning visits increase by 40%

 

Men’s Fitness, New York

Digital Editorial Director                                                                                                        Sep 2011–Mar 2012

 

• Led site relaunch, including content strategy, site map and art direction

• Established systems for most cost-effective external asset acquisition

• Grew traffic 20%+ via social strategy and partnerships

• Doubled social media following with aggressive engagement plan

 

CNN Travel, Hong Kong

Project Deputy Editor                                                                                                              Aug 2009–Jan 2010

 

• Supervised team spread across six Asian cities through site launch

• Planned, top-edited and published features to global CMS

• Established voice and editorial direction with Editor-in-Chief

 

Additional Employers:

Dennis Publishing

CBS Sports Network

ABC Sports/ESPN

Grey Advertising

 

 

EDUCATION

 

Florida State University, Tallahassee

Communications (B.S.)

 

 

SKILLS

 

 SEO     Storytelling     Research     Strategy     Copywriting     Copy editing     Prose     Presentation     HTML     Adobe  Photoshop     Google Analytics     Amplitude     Drupal     WordPress     Conductor     G Suite     MS Office     PC     Mac 

 

 

MEMBER

 

Football Writers Association of America, SAG/AFTRA