Resume

Jordan Burchette is an editorially ambidextrous leader with proven success shaping message strategy and storytelling for global brands including CNN, Amazon, ESPN and Rolling Stone. He's expert in managing end-to-end editorial operations, combining journalistic rigor and agency creativity with data-driven SEO/GEO strategies to drive user acquisition, engagement and conversion, emphasizing four key competencies:

Strategy. Audience analysis, workflow design, creative direction and search/A.I. optimization

Craft. Employing wit, prose and economy to elevate content quality and clarity

Collaboration. Fostering ideation, tailoring content to cross-functional objectives

Mentorship. Providing hands-on guidance of junior and senior staff

Beats include:

Media • Health • Entertainment • News • Sports • Travel • Lifestyle

EXPERIENCE

Writing/Editing/Producing

Freelance Mar 2010 – Present

Providing high-profile copy, content strategy, and scripting services to Fortune 500 companies, media brands, and consumer packaged goods manufacturers.

Global content & audience growth

Viral Performance: Led global CNN content series that averaged 1,000,000 pageviews per installment.
Media Publishing: Wrote for influential brands like Rolling Stone, Popular Science, GQ and LA Magazine.
High-Level Messaging: Crafting investor comms and B2B copy for clients such as Amazon and Vanguard.

Production & executive communications

Clio Awards: Scripted the premier advertising awards ceremony for more than a decade, writing monologue and run-of-show copy for hosts including Alec Baldwin, Joan Rivers, Lewis Black and Nick Offerman.
Live Event Presentation: Hosted and scripted live annual webcasts from the Consumer Electronics Show (CES) in Las Vegas for client Panasonic.
Broadcast/Sports Media: Executed editorial and production roles for major networks including ESPN, CBS Sports Network and Fox Sports.

The Beachbody Company, Los Angeles

Editorial Director Jan 2017 – May 2025

Devised and implemented content strategy for three brands within health and fitness company, navigating multiple acquisitions and organizational restructures. Planned, wrote and edited thousands of articles, emails, site copy and marketing efforts, managing internal staff and contributor network.

Produced high-performing SEO/LLMO, branded and CRM content, driving acquisition, increasing conversion, and promoting customer retention.
Supported marketing communications with launch of weekly newsletter, copy for ad and email campaigns, and publication of print advertorials.
Regularly re-optimized article library, improving average rank in Google despite industry-wide declines in clickthrough from search.
Prevailed upon leadership to leverage existing video assets for use on YouTube and reciprocal site content, increasing engagement and conversion.
Maintained content calendar and library credited with generating revenues totaling approx. $500k per year.
Transited federal regulatory requirements and coordinated with legal team, aligning science with brand messaging and audience considerations.

TheWrap News, Los Angeles

News Editor Dec 2014 – Jan 2017

Assigned, line-edited and wrote breaking news and enterprise features for Hollywood trade website. Writer and on-camera talent for daily news and interview videos. Designed original artwork and infographics.

Tracked real-time film, TV and pop culture trends, quickly turning around news breaks from discovery to publication to email blast in three minutes or less.
Delivered breaking-news alerts to 50k-plus-member subscriber base, driving rapid engagement and reinforcing the publication’s reputation for up-to-the-minute reporting.
Evaluated content performance using real-time analytics tools to inform editorial coverage decisions.

RYOT News, Los Angeles

Managing Editor Jul 2013 – Jan 2014

Wrote, planned and edited breaking news and features for nonprofit website that paired news with action. Managed edit team and international volunteer contributor network. Established editorial strategy with founders and Editor-in-Chief, compassing shoestring budgets among other constraints.

Mentored junior writers, providing constructive feedback and guidance to elevate the quality of their work.
Led regular brainstorms to generate relevant story ideas, editorial angles and follow-up reporting.
Saw returning visits increase by 40% with more targeted story selection and UX improvements.

Men’s Fitness, New York

Digital Editorial Director Sep 2011 – Mar 2012

Led complete site relaunch, including content strategy, site maps and art direction. Managed day-to-day publishing, including oversight of calendar, edit staff and freelance contributors.

Maximized budget by establishing systems for the most cost-effective acquisition of external assets.
Grew traffic 20%+ via social strategy and strategic partnerships.
Doubled social media following with aggressive update and engagement plans.

CNN, Hong Kong

Project Deputy Editor Aug 2009 – Jan 2010

Supervised edit team spread across six Asian cities through launch of travel-focused website. Planned, top-edited and published features to global CMS. Forged voice and editorial direction with Editor-in-Chief.

Developed and maintained a consistent brand voice and style guide across all content outputs.
Utilized SEO best practices to improve search engine visibility and organic traffic.
Introduced innovative content design flourishes (layouts, infographics, etc.), increasing social shares.

ADDITIONAL EXPERIENCE

EDUCATION

Florida State University, Tallahassee

Communications (B.S.)

SKILLS

SEO Storytelling Research Strategy Copywriting Copy editing Prose Presentation Journalism HTML Adobe Photoshop Google Analytics Amplitude Drupal WordPress Conductor G Suite MS Office PC Mac

MEMBER

Football Writers Association of America
SAG/AFTRA

About Jordan Burchette