Cross-platform writer, editor and manager with editorial and advertising experience in print, digital and television. Has worked on a number of high-profile media brands across numerous verticals and audiences.

Areas of Expertise

  • Strategy: Content direction, voice, tone and language
  • Stewardship: Hands-on guidance of junior and senior producers
  • Sales/Marketing Collaboration: Tailoring edit to client/sponsor objectives
  • Efficiency: Creatively sourcing cost-effective contributors and assets


  • EXPERIENCE

    Freelance Writer/Editor, Los Angeles, CA

    March 2012-Present

    Editorial clients: CNN.com, Rolling Stone, Thrillist, Maker, Maxim, Popular Science, Woman's Day, Premiere, British Airways, Parade publications, Turner Networks, AOL.

    Ad/marketing clients: Nissan, Unilever, Hasbro, Topps, Fox Sports, Hess, Bayer, Panasonic, Jack Daniels, Comedy Central, R.J. Reynolds, Holland America Line, Tribogenics.

    HIGHLIGHTS:
  • Scripted and hosted live, two-day webcasts of the 2012, 2013 and 2014 International Consumer Electronics Shows
  • Scripted the 2011-'16 Clio, 2012-'15 Key Art, 2014-'15 Clio Image, and 2014/'16 Clio Sports Awards shows for hosts Lewis Black, Joan Rivers, Alec Baldwin, Whoopi Goldberg, Andy Cohen, Nick Offerman, Eric Stonestreet and others
  • Delivered presentation before industry professionals at the South By Southwest Interactive Festival
  • TV appearances for The Today Show, ESPN, Fox News, G4, IMG Productions, A&E
  • Installments of recent CNN content package averaged over 1,000,000 page views each
  • TheWrap, Los Angeles, CA

    December 2014-Present

    NEWS EDITOR
  • Assign, top-edit, write and publish breaking news and enterprise features for entertainment industry news site
  • Monitor and analyze trends for editorial coverage
  • Create artwork and graphics for features and franchises
  • Script and host daily news and interview videos
  • Coordinate with partners on syndicated content
  • RYOT News, Los Angeles, CA

    July 2013-January 2014

    MANAGING EDITOR
  • Wrote, planned, top-edited, and published site content for nonprofit news site
  • Managed edit team and ad hoc international contributor network
  • Established editorial direction and content strategy with founders and Editor-in-Chief
  • Saw returning visits increase 40 percent
  • MensFitness.com, New York, NY

    September 2011-February 2012

    DIGITAL SITE DIRECTOR
  • Presided, start to finish, over site redesign and re-launch, establishing content strategy, taxonomy and art
       direction, and mapping structure with developers
  • Planned, edited and published content, overseeing edit staff and contributor network
  • Established systems for most cost-effective art and external asset acquisition
  • Grew traffic 20-plus percent via social strategy and partnerships
  • Doubled Facebook fan base with aggressive update and engagement plan
  • CNNGo.com (CNN Travel), Hong Kong

    August/2009-January/2010

    DEPUTY PROJECT EDITOR
  • Supervised international edit team across six countries through site launch
  • Planned, top-edited and published travel features, profiles and blog posts to global content management system
  • Established tone and editorial direction with Editor-in-Chief
  • Maxim.com, New York, NY

    March/2000-March/2009

    EXECUTIVE EDITOR
  • Managed edit, photo and video teams through multiple restructures and company sales
  • Helped grow traffic from zero to five million unique users during tenure
  • Wrote, edited and published content, formulating and overseeing edit plans
  • Led special projects and contests with values in the millions of dollars
  • Planned front- and back-end site interfaces with development team
  • Cut photo and video budgets by one third
  • Produced, directed, storyboarded and scripted photo and video shoots
  • Wrote nationally recognized college football column for eight seasons
  • CSTV (CBS Sports Network), New York, NY

    August/2003-June/2006

    WRITER, ON-AIR TALENT
  • Scripted and delivered weekly monologues for Crystal Ball and One Show programs
  • Anchored and script-edited 2-4-7 program newsbreaks
  • ABC Sports.com/ESPN.com, New York, NY

    August/1999-January/2000

    ASSOCIATE PRODUCER
  • Researched, wrote, edited and published feature articles, interviews and previews
  • Updated home page and site in real-time with game day news and developments
  • Edited graphics, video and sound clips for day-of highlights packages
  • Grey Advertising, New York, NY

    June/1997-August/1999

    ACCOUNT EXECUTIVE, COPYWRITER
  • Managed daily account activity and client services
  • Strategized and developed multi-million-dollar promotional programs
  • Led client presentations and in-house creative expositions
  • Wrote copy and aided art directors
  • SKILLS


    PC & Mac proficient; MS Office; Adobe Photoshop, Illustrator, Premiere; Final Cut Pro; CSS/HTML; Drupal, WordPress and various content management systems.

    EDUCATION

    Florida State University, Tallahassee, FL

    August/1993-April/1997

    Bachelor of Science, Communications (GPA 3.7); Minor, Political Science.

    MEMBER
    SAG, AFTRA, Football Writers Association of America