Cross-platform writer, editor and manager with editorial and advertising experience in print, digital and television. Has worked on a number of high-profile media brands across numerous verticals and audiences.

Areas of Expertise

Strategy: Content direction, voice, tone and language

Stewardship: Hands-on guidance of junior and senior producers

Sales/Marketing Collaboration: Tailoring edit to client/sponsor objectives

Efficiency: Creatively sourcing cost-effective contributors and assets

EXPERIENCE

Freelance Writer/Editor, Los Angeles, CA

March 2012-Present

Editorial clients: CNN.com, Rolling Stone, Thrillist, Maker, Maxim, Popular Science, Woman's Day, Premiere, British Airways, Parade publications, Turner Networks, AOL.

Ad/marketing clients: Nissan, Unilever, Hasbro, Topps, Fox Sports, Hess, Bayer, Panasonic, Jack Daniels, Comedy Central, R.J. Reynolds, Holland America Line, Tribogenics.

HIGHLIGHTS:

Scripted and hosted live, two-day webcasts of the 2012, 2013 and 2014 International Consumer Electronics Shows

Scripted the 2011-'16 Clio, 2012-'15 Key Art, 2014-'15 Clio Image, and 2014-'17 Clio Sports Awards shows for hosts Lewis Black, Joan Rivers, Alec Baldwin, Whoopi Goldberg, Andy Cohen, Nick Offerman, Eric Stonestreet and others

Delivered presentation before industry professionals at the South By Southwest Interactive Festival

TV appearances for The Today Show, ESPN, Fox News, G4, IMG Productions, A&E

Installments of recent CNN content package averaged over 1,000,000 page views each

Beachbody, Los Angeles, CA

January 2017-Present

SENIOR CONTENT MANAGER

Assign, edit, and publish exercise and wellness content for fitness and nutrition company

Manage vertical staff in creation of instructional and informational guides and articles

Coordinate with brand managers, researchers and developers to create content in support of company products and initiatives

Optimize new and existing content for search results in adherence to most current standards and practices

Develop systems and solutions to compensate for limited human resources

TheWrap, Los Angeles, CA

December 2014-January 2017

NEWS EDITOR

Assign, top-edit, write and publish breaking news and enterprise features for entertainment industry news site

Monitor and analyze trends for editorial coverage

Create artwork and graphics for features and franchises

Script and host daily news and interview videos

Coordinate with partners on syndicated content

RYOT News, Los Angeles, CA

July 2013-January 2014

MANAGING EDITOR

Wrote, planned, top-edited, and published site content for nonprofit news site

Managed edit team and ad hoc international contributor network

Established editorial direction and content strategy with founders and Editor-in-Chief

Saw returning visits increase 40 percent

MensFitness.com, New York, NY

September 2011-February 2012

DIGITAL SITE DIRECTOR

Presided, start to finish, over site redesign and re-launch, establishing content strategy, taxonomy and art
direction, and mapping structure with developers

Planned, edited and published content, overseeing edit staff and contributor network

Established systems for most cost-effective art and external asset acquisition

Grew traffic 20-plus percent via social strategy and partnerships

Doubled Facebook fan base with aggressive update and engagement plan

CNNGo.com (CNN Travel), Hong Kong

August/2009-January/2010

DEPUTY PROJECT EDITOR

Supervised international edit team across six countries through site launch

Planned, top-edited and published travel features, profiles and blog posts to global content management system

Established tone and editorial direction with Editor-in-Chief

Maxim.com, New York, NY

March/2000-March/2009

EXECUTIVE EDITOR

Managed edit, photo and video teams through multiple restructures and company sales

Helped grow traffic from zero to five million unique users during tenure

Wrote, edited and published content, formulating and overseeing edit plans

Led special projects and contests with values in the millions of dollars

Planned front- and back-end site interfaces with development team

Cut photo and video budgets by one third

Produced, directed, storyboarded and scripted photo and video shoots

Wrote nationally recognized college football column for eight seasons

CSTV (CBS Sports Network), New York, NY

August/2003-June/2006

WRITER, ON-AIR TALENT

Scripted and delivered weekly monologues for Crystal Ball and One Show programs

Anchored and script-edited 2-4-7 program newsbreaks

ABC Sports.com/ESPN.com, New York, NY

August/1999-January/2000

ASSOCIATE PRODUCER

Researched, wrote, edited and published feature articles, interviews and previews

Updated home page and site in real-time with game day news and developments

Edited graphics, video and sound clips for day-of highlights packages

Grey Advertising, New York, NY

June/1997-August/1999

ACCOUNT EXECUTIVE, COPYWRITER

Managed daily account activity and client services

Strategized and developed multi-million-dollar promotional programs

Led client presentations and in-house creative expositions

Wrote copy and aided art directors

SKILLS

PC & Mac proficient; MS Office; Adobe Photoshop, Illustrator, Premiere; Final Cut Pro; CSS/HTML; Drupal, WordPress and various content management systems.