Write copy for a mini-site aimed at fans of college football to promote the new Nissan Juke. Users were encouraged to vote for their favorite team in eight categories via brackets released once a week over two months.
Sample Bracket
Sample Bracket Team Entry
Sample Team Page
Watch my presentation at SXSW on why the Internet is a rest stop toilet.
Or carry my college football show, 3 And Out!
Or buy 49 copies of the book "Be Happy That... This Book Isn't Coated in Poison, Plus 100 Other Reasons to Cheer Up," by Melissa Heckscher, Jordan Burchette and Pat Mellon. 
Beautiful Photos of Homeless People
Adrian Peterson and the Subjectivity of Savagery
Script: Clio Awards Hosted by Lewis Black
9 True College Football Stories That Should Be Movies
Honest Mottos for Every U.S. State
8 Movie Sex Cliches That Never Happen in Real Life (Thankfully)
The Dumbest Things About Flying
This Is What It's Like When the Assad Regime Comes for You
The World's Sexiest Accents
Does Hating These Movies Make You a Bad Person?
NY Comic Con: Flabby Versions of your Favorite Superheroes!
America's Best Beer Towns
